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Field notes on attribution, tracking, and trustworthy data.

Practical guidance for teams running real campaign volume. We write about the problems behind messy reports, the habits that keep data clean, and how a connected workspace makes attribution something you can actually rely on.

LatestConversion Tracking

Server-Side Conversion Tracking: Recover the Conversions iOS and Ad Blockers Hide

Browser pixels lose a growing share of conversions to iOS, cookie deprecation, and ad blockers. Here is how server-side conversion tracking and a Conversions API recover them — and how to set it up without a separate server container.

9 min read
Analytics

Language and Screen Resolution Breakdowns: Understanding Who Your Campaign Audience Really Is

Knowing where traffic comes from is not enough. Language and screen resolution analytics reveal who your visitors actually are — and whether your campaigns are reaching the right audience.

6 min read
Integrations

API Keys and REST Access: Getting EndFrame Data Into Your External Tools

When your BI tool, internal dashboard, or automation workflow needs attribution data, a REST API with proper key management is the answer. Here is how EndFrame handles API access securely.

6 min read
Product

The EndFrame Marketplace: Extending Attribution Without Building From Scratch

A single dashboard cannot do everything. The EndFrame marketplace lets you toggle on add-ons like MCP, tracking pixels, and REST API access to connect your attribution workspace to the rest of your stack.

5 min read
Integrations

Connecting Attribution Data to AI Agents: How EndFrame's MCP Server Works

AI agents are only as useful as the data they can reach. EndFrame's MCP server exposes your attribution data through 8 JSON-RPC tools so AI workflows can query campaigns, visits, and analytics directly.

6 min read
Tracking

Beyond Pageviews: What Scroll Depth and Engagement Time Reveal About Your Campaigns

Visits tell you someone arrived. Scroll depth and engagement time tell you whether they stayed. Learn how enriched tracking turns shallow traffic metrics into real campaign intelligence.

7 min read
Governance

Marketing Data Governance: Keeping Attribution Trustworthy as Your Team Grows

As more people touch your campaigns, data quality is a governance problem as much as a tracking one. Learn how roles, permissions, and clear ownership keep attribution clean at scale.

6 min read
Growth

From Tracked Visits to Qualified Leads: Connecting Campaigns to Revenue

Traffic is only the beginning. Learn how to connect tracked visits to the leads and revenue they create, so you can prove which campaigns actually drive your pipeline.

7 min read
Operations

How to Set Up Campaign Tracking Your Whole Team Can Trust

Reliable campaign tracking is a workflow, not a one-time setup. Here is a practical, repeatable way to connect domains, launch campaigns, and validate traffic so the data holds up.

8 min read
Tracking

UTM Parameters Are Quietly Breaking Your Reports. Here Is How to Fix Them

Inconsistent UTM parameters are the most common reason campaign reports cannot be trusted. Learn how to standardize, map, and validate your tracking so source data stays clean.

6 min read
Attribution

What Is Marketing Attribution? A Practical Guide for Modern Campaign Teams

Marketing attribution connects the campaigns you run to the results you care about. Here is what it means, where it breaks down, and how to build attribution your whole team can trust.

7 min read

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