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Guides on server-side conversion tracking and attribution.

Practical, sourced guides for teams running real ad spend: Meta Conversions API, GA4 Measurement Protocol, TikTok Events API, event deduplication, what iOS and ad blockers actually cost you, and how to keep attribution data you can trust.

LatestTracking

UTM Naming Convention: A Template Your Team Will Actually Follow

Most UTM conventions fail because they live in a document nobody opens. Here is a template with the rules, the allowed values per channel, and the workflow that makes the convention the default.

7 min read
Conversion Tracking

What Is a Conversions API? Meta CAPI, GA4 MP and TikTok Compared

A conversions API is a server-to-server interface for sending conversion events from your own server to an ad or analytics platform. Here is a plain definition, how it differs from a pixel, and a spec table comparing Meta CAPI, GA4 Measurement Protocol, TikTok Events API and webhooks.

12 min read
Conversion Tracking

How to Set Up Meta Conversions API Without Google Tag Manager

You do not need a server-side GTM container to run Meta's Conversions API. Compare the five setup paths (one-click Meta-enabled CAPI, partner apps, Gateway, direct API, and no-container platforms) with honest tradeoffs and a decision table.

12 min read
Conversion Tracking

Meta CAPI Event Deduplication: How event_id Stops Double Counting

Meta's Pixel + Conversions API dedup rules: event_id and event_name matching, the 48-hour window, fbp fallbacks, Events Manager debugging, plus TikTok and GA4.

13 min read
Integrations

GA4 Measurement Protocol: Sending Server-Side Conversions to GA4

A marketer's guide to the GA4 Measurement Protocol: api_secret setup, client_id and session_id stitching, validation, limits, transaction_id deduplication, key events vs Google Ads conversions, and consent.

12 min read
Integrations

TikTok Events API: How to Set Up Server-Side Conversions

A GTM-free walkthrough of the TikTok Events API: prerequisites, access tokens, required fields, hashing rules, event_id deduplication, testing in Events Manager, and how to choose between direct API, server GTM, and a platform toggle.

13 min read
Tracking

How Much Conversion Data Do iOS, Safari ITP and Ad Blockers Lose?

A sourced breakdown of how much conversion data browser-side pixels lose to Safari ITP, App Tracking Transparency, ad blockers and consent rejection, what server-side tracking actually recovers, and how to measure your own gap.

13 min read
Comparisons

Server-Side GTM vs a Conversions API Platform: Which to Use?

A cost-of-ownership comparison of server-side Google Tag Manager and hosted Conversions API platforms: setup, hosting, skills, destinations, deduplication, consent, debugging, and when each one wins.

14 min read
Guides

Conversion Tracking Audit Checklist: 12 Checks in 20 Minutes

A time-boxed, cross-platform conversion tracking audit checklist covering GA4, Meta, and TikTok: pixel loading, deduplication, Event Match Quality, UTM hygiene, reconciliation, consent, and attribution windows.

16 min read
Comparisons

Stape Alternatives: Server-Side Tracking Without a GTM Container

A fair comparison of Stape alternatives for server-side tracking, split by one decision: keep Google Tag Manager, leave it, or use a platform-native gateway. Pricing, GTM requirements, destinations, dedup, and migration steps.

12 min read
Comparisons

Best Server-Side Conversion Tracking Tools in 2026 (Compared)

Verified 2026 comparison of 20 server-side conversion tracking tools across five categories, with pricing, destinations, GTM requirements, and how to choose.

14 min read
Conversion Tracking

Server-Side Conversion Tracking: Recover the Conversions iOS and Ad Blockers Hide

Browser pixels lose a growing share of conversions to iOS, cookie deprecation, and ad blockers. Here is how server-side conversion tracking and a Conversions API recover them — and how to set it up without a separate server container.

9 min read
Analytics

Language and Screen Resolution Breakdowns: Understanding Who Your Campaign Audience Really Is

Knowing where traffic comes from is not enough. Language and screen resolution analytics reveal who your visitors actually are — and whether your campaigns are reaching the right audience.

6 min read
Integrations

API Keys and REST Access: Getting EndFrame Data Into Your External Tools

When your BI tool, internal dashboard, or automation workflow needs attribution data, a REST API with proper key management is the answer. Here is how EndFrame handles API access securely.

6 min read
Product

The EndFrame Marketplace: Extending Attribution Without Building From Scratch

A single dashboard cannot do everything. The EndFrame marketplace lets you toggle on add-ons like MCP, tracking pixels, and REST API access to connect your conversion tracking data to the rest of your stack.

5 min read
Integrations

Connecting Attribution Data to AI Agents: How EndFrame's MCP Server Works

AI agents are only as useful as the data they can reach. EndFrame's MCP server exposes your attribution data through 8 JSON-RPC tools so AI workflows can query campaigns, visits, and analytics directly.

6 min read
Tracking

Beyond Pageviews: What Scroll Depth and Engagement Time Reveal About Your Campaigns

Visits tell you someone arrived. Scroll depth and engagement time tell you whether they stayed. Learn how enriched tracking turns shallow traffic metrics into real campaign intelligence.

7 min read
Governance

Marketing Data Governance: Keeping Attribution Trustworthy as Your Team Grows

As more people touch your campaigns, data quality is a governance problem as much as a tracking one. Learn how roles, permissions, and clear ownership keep attribution clean at scale.

6 min read
Growth

From Tracked Visits to Qualified Leads: Connecting Campaigns to Revenue

Traffic is only the beginning. Learn how to connect tracked visits to the leads and revenue they create, so you can prove which campaigns actually drive your pipeline.

7 min read
Operations

How to Set Up Campaign Tracking Your Whole Team Can Trust

Reliable campaign tracking is a workflow, not a one-time setup. Here is a practical, repeatable way to connect domains, launch campaigns, and validate traffic so the data holds up.

8 min read
Tracking

UTM Parameters Are Quietly Breaking Your Reports. Here Is How to Fix Them

Inconsistent UTM parameters are the most common reason campaign reports cannot be trusted. Learn how to standardize, map, and validate your tracking so source data stays clean.

6 min read
Attribution

What Is Marketing Attribution? A Practical Guide for Modern Campaign Teams

Marketing attribution connects the campaigns you run to the results you care about. Here is what it means, where it breaks down, and how to build attribution your whole team can trust.

7 min read

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