Ecommerce platform
Audit your Shopify store's conversion tracking.
Shopify stores stack pixels fast — Meta, Google, TikTok, plus whatever your apps inject. The problem isn't whether they fire; it's how many purchases never reach the ad platforms because the events run in the browser. Run a free audit to see exactly what's loading on your storefront and how much of it leaks.
What usually loads on a Shopify storefront
- Meta Pixel (via the Facebook & Instagram app or theme)
- Google tag / GA4 and Google Ads conversion tags
- TikTok Pixel from the TikTok app
- Google Tag Manager, if you added it to theme.liquid
- App-injected pixels (reviews, upsells, analytics)
Recover Shopify purchases server-side
EndFrame collects orders first-party and forwards them server-side to Meta's Conversions API, GA4's Measurement Protocol, and TikTok's Events API — with event-ID deduplication against your browser pixel and hashed customer identifiers for better match rates. The purchases iOS and ad blockers hide come back, without a separate server container to maintain.
Where Shopify tracking quietly leaks
Browser pixels miss iOS and ad-blocked checkouts
Every storefront pixel fires client-side. Safari ITP caps cookies, App Tracking Transparency limits identifiers, and ad blockers stop the pixel outright — so a meaningful share of purchases never get attributed to the campaign that drove them.
Duplicate purchase events from apps + theme
When a pixel is installed by both an app and your theme (or twice in GTM), purchases fire twice — inflating reported conversions and corrupting the data your ad platforms optimize on.
Checkout extensibility limits client-side pixels
Shopify's checkout sandboxing restricts custom scripts on the checkout and thank-you pages, so client-only setups often miss the exact event that matters most: the completed purchase.
Frequently asked
How do I check if my Shopify pixels are set up right?
Enter your store URL above. The audit fetches your storefront, lists the marketing pixels it detects (Meta, GA4, TikTok, Google Ads, and more), flags duplicates, and estimates how exposed those events are to iOS and ad blockers.
Why are my Shopify conversions lower than my orders?
Because browser pixels undercount. Safari ITP, App Tracking Transparency, and ad blockers drop a share of checkout events, so the ad platforms see fewer conversions than Shopify records. Server-side tracking closes most of that gap.
Does this work with Shopify's new checkout?
Server-side conversion tracking doesn't depend on scripts running in the checkout sandbox — purchases are sent from the server, so the completed-order event is captured even where client-side pixels are restricted.
Is the audit safe to run on my live store?
Yes. It only requests your public storefront the same way a shopper's browser would, and doesn't change anything. Private or internal addresses are blocked.
How it works
A scored tracking audit in one click.
- 1
Enter any public URL
Your own site, a landing page, or a competitor's — anything reachable on the open web. No login or extension required.
- 2
We scan and score it
We fetch the page, detect every marketing tag, run it through our checkpoints, and grade how resilient the tracking actually is.
- 3
Share the report
Get a resilience grade, a fix-it checklist, and a shareable report link you can send to your team or a client.
Why it matters
More than a pixel list — a graded, shareable report.
A score you can act on
Every audit returns a resilience grade and a checklist of exactly what's exposed, duplicated, or missing — not just a raw list of tags.
Quantify the blind spot
See an honest estimate of how many conversions your client-side tags drop to iOS and ad blockers, built on transparent benchmarks you can verify.
Shareable by default
Each report gets its own link, so agencies and teams can send a client their tracking audit without anyone installing a thing.
FAQ
Questions, answered.
How is this different from the Pixel Inspector?
The Pixel Inspector lists the tags a page loads. The Tracking Audit goes further: it grades your setup, flags duplicates and gaps, estimates how much data you're losing, and saves a shareable report you can send on.
Do I need to connect Google Analytics or log in?
No. The audit reads the public page the same way a browser would — no login, no OAuth, no extension. Private or internal addresses are blocked.
Where does the data-loss estimate come from?
From transparent industry benchmarks: Safari/iOS privacy controls drop roughly 35% of client-side conversions and ad-blocked sessions about 95%. We surface every assumption on screen and link to the calculator so you can plug in your own numbers.
Is the report stored, and who can see it?
Each audit is saved to a private, unguessable link so you can share it deliberately. We only request the public page you enter — nothing behind a login.
Audit another platform
Free tools, free trial
Your tracking is exposed. Server-side fixes it.
Every tag this audit grades fires in the browser — the exact conversions iOS and ad blockers strip away. EndFrame forwards them server-side to Meta CAPI, GA4, and TikTok with event-ID dedup, so your reporting reflects reality.
No credit card required