CMS
Audit the tracking on your WordPress site.
On WordPress, tracking gets added a dozen ways — header scripts, plugins, GTM, theme options. It's easy to lose track of what's actually firing. Scan any WordPress URL to get a clean inventory and a resilience score.
What usually loads on a WordPress site
- GA4 via a header plugin or GTM
- Meta Pixel via a marketing plugin
- Google Tag Manager containers
- Ad-platform tags (Google Ads, LinkedIn, Bing)
- Heatmap / analytics tools (Hotjar, etc.)
Add a server-side layer to WordPress
EndFrame sits alongside your WordPress tags and forwards conversions server-side to Meta CAPI, GA4 Measurement Protocol, and TikTok Events API with deduplication — so the events that browser pixels lose are recovered without ripping out your existing setup.
Common WordPress tracking problems
The same tag in a plugin and in GTM
Multiple plugins (and GTM) often add the same pixel, so events fire two or three times. The audit flags duplicate IDs so you can clean them up.
Header scripts that load before consent
Hardcoded header tags can fire before a consent banner resolves, creating both compliance risk and inconsistent data.
All of it is client-side
Whether a tag comes from a plugin or GTM, it still fires in the browser — exposed to the same iOS limits and ad blockers that drop conversions.
Frequently asked
How do I see what's tracking on my WordPress site?
Enter your URL above. The audit fetches the page and lists the marketing pixels and tag managers it detects, with their IDs where available.
Why do I have duplicate Google or Meta tags?
Usually because a plugin and GTM both add the same pixel. The audit highlights duplicate IDs so you know which to remove.
Does server-side tracking replace GA4 on WordPress?
No — GA4 stays. EndFrame forwards clean events to GA4's Measurement Protocol and to your ad platforms in parallel, improving the data they receive rather than replacing your analytics.
Is the scan safe?
Yes. It only requests the public page you enter and stores nothing beyond the report you choose to share.
How it works
A scored tracking audit in one click.
- 1
Enter any public URL
Your own site, a landing page, or a competitor's — anything reachable on the open web. No login or extension required.
- 2
We scan and score it
We fetch the page, detect every marketing tag, run it through our checkpoints, and grade how resilient the tracking actually is.
- 3
Share the report
Get a resilience grade, a fix-it checklist, and a shareable report link you can send to your team or a client.
Why it matters
More than a pixel list — a graded, shareable report.
A score you can act on
Every audit returns a resilience grade and a checklist of exactly what's exposed, duplicated, or missing — not just a raw list of tags.
Quantify the blind spot
See an honest estimate of how many conversions your client-side tags drop to iOS and ad blockers, built on transparent benchmarks you can verify.
Shareable by default
Each report gets its own link, so agencies and teams can send a client their tracking audit without anyone installing a thing.
FAQ
Questions, answered.
How is this different from the Pixel Inspector?
The Pixel Inspector lists the tags a page loads. The Tracking Audit goes further: it grades your setup, flags duplicates and gaps, estimates how much data you're losing, and saves a shareable report you can send on.
Do I need to connect Google Analytics or log in?
No. The audit reads the public page the same way a browser would — no login, no OAuth, no extension. Private or internal addresses are blocked.
Where does the data-loss estimate come from?
From transparent industry benchmarks: Safari/iOS privacy controls drop roughly 35% of client-side conversions and ad-blocked sessions about 95%. We surface every assumption on screen and link to the calculator so you can plug in your own numbers.
Is the report stored, and who can see it?
Each audit is saved to a private, unguessable link so you can share it deliberately. We only request the public page you enter — nothing behind a login.
Audit another platform
Free tools, free trial
Your tracking is exposed. Server-side fixes it.
Every tag this audit grades fires in the browser — the exact conversions iOS and ad blockers strip away. EndFrame forwards them server-side to Meta CAPI, GA4, and TikTok with event-ID dedup, so your reporting reflects reality.
No credit card required